Altra

Founded in 2009 in a toaster oven, Altra has disrupted the running industry with a focus on natural biomechanics. The brand is defined by two core pillars: the FootShape toe box, which allows toes to splay naturally for stability, and its signature Balanced Cushioning (historically Zero Drop), which aligns the heel and forefoot to encourage a low-impact stride.

In 2026, Altra continues to champion foot health through its "Altra Fit" campaign, emphasizing longevity over raw speed. While maintaining its zero-drop roots in core models, the brand has expanded into low-drop "Experience" options to welcome runners transitioning toward a more natural, anatomical fit.