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Privacy Policy

Your trust is our most important asset and because of this, we are very serious about protecting your privacy. If we ask for information about you, we take all possible steps to keep it safe. We will only use the information we collect on you lawfully (in accordance with the Data Protection Act 1998 and the General Data Protection Regulations 2018).

When you purchase something from Accelerate we will collect your name, address, phone number and e-mail address.

We will use this information to contact you regarding your order/purchase and manage your online order. We will either phone or contact you by e-mail.

We do not collect or store credit or debit card details.

With your permission, we will also occasionally send you emails about Accelerate events, products, the shop or other running related updates. Your email is stored securely on a private database using our newsletter host ‘Mail Chimp’. Please view Mailchimp’s privacy policy for all T&C:

You can opt out of this at any time – simply hit unsubscribe on the e-mails

The information we hold will be accurate and up to date. If there are any inaccuracies in the information please inform us and we will delete or correct them promptly.

You can ask for your details to be deleted by emailing

You can request the personal details we hold (about you) at any time by writing to Accelerate at – 629 Attercliffe Road, Sheffield, S9 3RD.

We will never share your data with any third party.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about which pages of ours you’ve visited, how long you were on the site, how you got there and what you clicked on.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of the website/s.

Accelerate UK: The area's largest Running Store for road, trails, mountain and fell. From parkrun's through to ultra marathons. A wide range of shoes and running items that is backed up by a knowledgeable and experienced running staff. At Accelerate we love our running, and we believe it shoe. Come and say Hi, "The kettle is on"