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Why Inov-8?

All Inov-8 products are designed to be lightweight, minimal and functional. They give runners the confidence and freedom to run hard through any environment and over any obstacle. The aim of our footwear is to keep the foot close to the ground so that runners can feel and adapt to the terrain beneath them. Inov-8 offer a range of soles and cushioning. Each shoe provides the optimum grip and comfort for the terrain — from road to rocks, mud to sand, the mountains to the box.

We believe that the majority of runners can make the transition to a more natural running style by gradually reducing the amount of cushioning in their shoes. The difference in height between the heel and forefoot, created by the cushioning is known as differential.
In each product range Inov-8 have shoes with a variety of levels of differential, named Shoc-Zone™.

Accelerate Lifestyle Limited

Accelerate UK: Sheffield and the Peak's Largest dedicated Running Store Road Running, Fell and Trail, along with Adventure Racing are all covered in store. A wide choice of product is backed up with an unprecedented level of experience and running knowledge. At Accelerate we love our running, we would suggest it shows.