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Inov-8 Philosophy:

Inov-8 believe in natural running. Natural running involves taking running back to its most innate form, letting nothing alter the natural biomechanics of the foot and body. Natural running relies on the strength of the runner’s feet and legs rather than the cushioning or support of a shoe. The foot controls the shoe, not the other way around.

Accelerate Lifestyle Limited

Accelerate UK: Sheffield and the Peak's Largest dedicated Running Store Road Running, Fell and Trail, along with Adventure Racing are all covered in store. A wide choice of product is backed up with an unprecedented level of experience and running knowledge. At Accelerate we love our running, we would suggest it shows.