OK, here’s the thing. Right now, within the running industry, there is much talk that running shoe design is becoming more and more dictated by the ‘next thing’ and not science. I recently asked the question: ‘What is becoming of the industry I so love?’ For me, having worked in the running industry since I was 16, having helped with shoe design and tested how many different shoes for magazines and the brands themselves, there is a feeling of disbelief in what I am seeing. Asking what research and science base is there to this ‘new shoe’ I am being … Continue reading
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