Allow me to introduce myself, I’m Houghboy, and I have absolutely no idea what I’m doing! I’m Chris Hough, AKA Houghboy(pronounced How-Boy). I’ve been invited to join the sales team here at the store, and am busy learning all about the products and services available. My head is spinning. My experience in running includes 10k, Half Marathon, and Ultra Marathon, though I still consider myself to be enthusiastic rather than accomplished. My favourite events to date have been the High Peak 40 mile Challenge, a great course around some of the nicest parts of Derbyshire, and the slightly more serious … Continue reading
There has been a lot of talk in the press about ‘Minimalism’ in recent months, with Saucony definitely leading a program of shoe introduction for road runners. Minimalism sounds quite daunting after all the years of ‘moderate support’, ‘Motion Control’ and ‘Anti Pronation’ footwear. It is not just Saucony adopting a new approach. Inov-8 just jumped straight in there, no messing. New Balance have taken the market by storm with their Minimus range. Even the giants like adidas are making a move. Simply, what it means is that all the technology we have been used to is being stripped out. … Continue reading
PRESS RELEASE 24th January 2012 ACCELERATE WIN IN RACE FOR EXCELLENCE The UK’s Ultimate Urban and Trail Running Store, Accelerate, last week received an “Excellence in Retail” Award. At a gala evening which saw owners Stuart Hale and Debbie Smith swap their running shoes for Oxfords and Stilettos, the Accelerate team collected their award at the Sheffield Chamber of Commerce & Industry’s annual Business Award Event. The Award recognises Accelerate’s consistently high standard of customer service; strong financial performance; and product and store innovation through their online store, www.accelerateuk.com, and at their Attercliffe Road store in Sheffield from which they’ve … Continue reading
It’s ‘Buzzing’ and it’s just kinda happening. I parked the car and was instantly hit by the smell of ‘New’ cut pine trees. That got me thinking. What is it about January that gets you laying the foundations for the next twelve months or more. Why not June? I guess it is just inbred from an early age, starting with ‘Happy New Year’ and New beginnings. Apparently, every year, we look back at the previous twelve months. Yet, I didn’t. Upon thinking about it, the reason was clear. I was thinking in terms of the business of Accelerate – the financial … Continue reading
Accelerate UK: Sheffield and the Peak's Largest dedicated Running Store Road Running, Fell and Trail, along with Adventure Racing are all covered in store. A wide choice of product is backed up with an unprecedented level of experience and running knowledge. At Accelerate we love our running, we would suggest it shows.