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About us and our store


Accelerate was conceived from a desire to find one running store where we could shop for everything running. We wanted the best service, knowledge and experience and a friendly approach to our sport. No one seemed to want to put it all together. So that's where the idea of Accelerate came from. Accelerate began by visiting events with a retail event store and with a website. Eventually the Sheffield store opened its doors in February 2009.

Accelerate is actively involved in the local running scene and in 2009 began the Gritstone Series - a number of established fell races, bringing them together as one series. 

The store grows by recommendation and draws runners from far and wide. We continue to look at ways of offering more.  Having teamed up with Accelerate Performance Centre, bio-mechanics assessment, soft tissue therapy treatment and podiatry is available at Accelerate.

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The Team

We run, we race, we coach...

Stuart Hale

Just loves all things running. Coached to national level, written for all the national running magazines, early advocate and writer on heart rate training principals.

Debs Smith

One of a rare breed who never knows when to ‘give in’. National podium finisher in 24hr MTB racing, regular winner in adventure racing and has completed the full Ultra Tour de Mont Blanc.

 Harvey Martin 

Harvey likes running everywhere and anywhere, he's a fan of road and fell. He likes races from 5k - 10k but is always up for something new.

Jack Crownshaw


Jack first began running at the age of 10 after completing a local Primary School Cross Country for his school. He then moved on to the fells and fell in love with the sport. 



The Store

The StoreAccelerate: Sheffield and the Peak’s Largest dedicated Running Store Road Running, Fell and Trail, along with Adventure Racing are all covered in store. A wide choice of product is backed up with an unprecedented level of experience and running knowledge. At Accelerate we love our running, we would suggest it shows.

With around 2,000sqft of showroom Accelerate offers more than you would expect. The country's largest display of lightweight running backpacks through to one of the most complete shoe fitting services you will find. ‘Total Foot Fit’ & Gait Analysis’ takes into account the length, width and shape of your foot. We also look at their alignment and then under video we can review how the foot lands, moves and supports at mid-stance and then toe off.

A large range of road shoes, for training and racing, is complemented by the areas largest selection of trail and fell shoes. We complement this with kit and gear suitable for high mountain and fell use, including mountain marathons. If you can find the product on this website it is also available in-store and at that price.

Accelerate also boasts:

  • Injinji Toesock Dealership
  • An inov-8 All Terrain Centre
  • Ultimate Direction Dealership
  • Raidlight Test Centre
  • Comprehensive Sports Injury Prevention and Assessment Clinic
  • Local Community Events and Sponsorship
  • Team of Supported Athletes and key speakers


 This is Accelerate, what you see is what you get. Call in, the kettle is on.