OK, here’s the thing.
Right now, within the running industry, there is much talk that running shoe design is becoming more and more dictated by the ‘next thing’ and not science. I recently asked the question:
‘What is becoming of the industry I so love?’
For me, having worked in the running industry since I was 16, having helped with shoe design and tested how many different shoes for magazines and the brands themselves, there is a feeling of disbelief in what I am seeing. Asking what research and science base is there to this ‘new shoe’ I am being shown is to often met with a shrug of the shoulders. ‘It’s what consumers want’.
Oh too often I hear that these days from brands, especially those trying to get onto the shelves at Accelerate. Come on, on what basis? Back it up then… Yeah.
A Breath of fresh air
So what a breath of fresh air to be approached by a company that wanted to talk running mechanics first the shoe second. To talk good technique and providing the foot with a great platform to influence that. I was all ears.
Nothing too soft and unstable under the foot. The platform has to be something the foot can move onto and from. Yes, it has to be cushioned, yet not to firm either. Most of all the heel has to be stable, not wallowing. Back in the early years (80’s into the 90’s) brands were trying to achieve this. External heel counters, introduction of thermal-plastic heel cups, additional support straps and so on. Midsoles were mostly firmer than most of today’s shoes providing that all important base for the foot to sit on and then work from.
Then as midsoles became softer, the problems began and over pronation became a thing. Oh my, they so got that one wrong and here we are today with all the anti-pronation ideas gradually been withdrawn from shoes.
Runners should be the centre of the design process, not the shoe
So here we are, True Motion, a new shoe brand developed by three very clever runners, about runners for runners.
“Countless runner types and even more shoe categories, material battles about the fluffiest cushioning, the best energy return, and carbon plates. Neutral, cushioning, guidance, support, motion control – so many “treatment options“ that all miss the actual cause of the problem. In the end every runner wants the same: a perfect running experience – as comfortable, natural, and efficient as possible.
That is exactly what we strive to achieve. Your running experience is our motivation. Which is why we turned our backs on the mainstream industry to found True Motion. We unite comfort and support to create something entirely new. Perfunctory category compromises like neutral or support have become obsolete. Once you get to feel this, you will see running shoes with different eyes”.
In truth the True Motion Running Shoe range look just like any other shoe. They use excellent materials, looking for those that will hopefully provide plentiful kilometers of service, be comfortable and do what a running shoe should do, namely cushion us from excess forces during the running cycle. However, they are all about that all important platform for the foot.
What is the best combination of performance improvement and injury risk reduction in running?
“Finally – after more than 25 years of running shoe research and development – we found the answer: it is you! Inspired by evolution, our running shoes are based on the shape and function of human structures. The result: the revolutionary U-TECH™ technology. THE ANSWER IS U.“
Simply a ‘U’ Shaped heel platform helps the centre the heel. This allows the runners joint and limb alignment through the ankle, into the knee and into the hip to be as natural as possible.
“Two years of research resulted in a large-scale study that credibly confirms the superiority of our innovative sole design. True Motion running shoes were compared to the leading running shoes on the market (supported and neutral). 166 legs of 83 runners were studied. 200 variables per stance phase and over 1.3 million pieces of data were collected.”
So for us, here at Accelerate, over three months ago we began our own testing. By running in the True Motion shoes. Initially, it took us a moment, well a couple of runs. Then something quite unusual happened. Off the five pairs we had out on test a unanimous ‘You’re not getting these back!’ Now that is unusual.
Feedback was extremely positive, even to the extent that those with the Solo, the True Motion ‘fast shoe’ was appearing for track and speed sessions. The warm up shoes were coming off, the Solo was going on. In every case. It’s still happening.
That for me is the biggest endorsement any shoe and brand can receive. Time after time, folk wanting to run in the shoes.
True motion has now arrived in store. The story begins with the everyday shoe the Aoin.
Just follow the links to find out more (below), we just think if you are on the look out for a new shoe then these really are worth a try. Pop them onto your radar and see what you think.
The Aoin is backed up by the speedier feeling True Motion Solo. The shoe is incredible versatile and great for mid distance runs, tempo and track sessions. A shoe we are already enjoying.