Keep up-to-date, join in the chat!

Follow us on Instagram

Contact Us


Experience counts.

For 30 years now, Ultimate Direction have created hydration systems and storage solutions for runners.  They invented the hydration vest.  Three decades on - they've established their latest range of product, with input from some of the world's top elite athletes, but aimed at making sure everybody at every level can benefit from the basics.




With people like Scott Jurek leading the charge - the range (with Signature Series in particular) the equipment lends itself perfectly to anyone who wants stability and functionality without sacrificing comfort.  And they look cool too!




For many, there's no substitute for practical and effective solutions over fad and fashion.  Ultimate Direction deliver the most effective products for the experienced runner, who wants to feel good while moving at speed or at great length.  The ability to fill bottles quickly or to store items securely while unrestricted and remaining lightweight even when wet - give UD a tried and tested edge.