Vibram Five Fingers
FiveFingers is the latest example of the relentless commitment to research and product innovation at Vibram. Industrial Designer, Robert Fliri, first proposed the idea of FiveFingers footwear to Marco Bramani, grandson of Vibram founder Vitale Bramani, who immediately embraced the concept.
What started as a concept turned into a barefooting revolution.
Bramani and Fliri developed the first barefoot shoes then showed the concept to Vibram USA president & CEO, Tony Post. As a former collegiate runner, Post quickly became a firm believer in the benefits of natural running* and fitness training. He discovered that Vibram FiveFingers were the unique solution to the knee pain and soreness he was experiencing when running.
Soon, they collaborated with the full Vibram team to position Vibram FiveFingers® as a performance product for running, fitness and outdoor sports. FiveFingers not only encouraged a more natural forefoot strike during running, but also allowed the foot to move and work in a completely natural way, while providing grip and protection over a variety of surfaces.