The New Norm. Yes, it looks certain that we will be able to open the doors on the 15th June. The last few weeks have been very different for us all. Yet, the level of support that the store has received has been fantastic, at times overwhelming. The messages we have received, support with purchasing socks and Goodr sunglasses have quite simply ensured we will be back. Thank you, to you all. You know who you are. We have been helping folk with shoes over the phone, using video and photos to help get the selection right. Then often delivering … Continue reading
Nearly the end of the year… here’s my reflection, on an unexpected year that in March came close to taking running away from me. Have you seen my scar? >> That said there were plenty of highlights from the store, coaching and personal perspective… In January we combined a level of expertise across a number of disciplines from injury management and prevention to coaching and sports testing. Along came GB Ultra Runner, Marcus Scotney, Physio supremo, Ian Brocklesby, Osteo Michael Robson and nutrionist Hannah Bailey… Not forgettig Colin Papworth the sorcerer of all things podiatry and running technique. Oh yes, … Continue reading
Since the day the store opened we have the kettle on the go for, well anyone whom happens to visit the store. It has become a thing we do, in fact to us it is more than that, it’s a sociable thing to do. It is also something that has come to define us. In addition ‘Cake Days’, are now firmly established, along with a tea or fresh made coffee. It has become the norm, if not more than that. A tradition. Customers have become running friends and now head to the store’s kitchen to make tea for all and … Continue reading
It’s ‘Buzzing’ and it’s just kinda happening. I parked the car and was instantly hit by the smell of ‘New’ cut pine trees. That got me thinking. What is it about January that gets you laying the foundations for the next twelve months or more. Why not June? I guess it is just inbred from an early age, starting with ‘Happy New Year’ and New beginnings. Apparently, every year, we look back at the previous twelve months. Yet, I didn’t. Upon thinking about it, the reason was clear. I was thinking in terms of the business of Accelerate – the financial … Continue reading
Accelerate UK: Sheffield and the Peak's Largest dedicated Running Store Road Running, Fell and Trail, along with Adventure Racing are all covered in store. A wide choice of product is backed up with an unprecedented level of experience and running knowledge. At Accelerate we love our running, we would suggest it shows.