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ACCELERATE WIN IN RACE FOR EXCELLENCE

PRESS RELEASE

24th January 2012

ACCELERATE WIN IN RACE FOR EXCELLENCE

The UK’s Ultimate Urban and Trail Running Store, Accelerate, last week received an “Excellence in Retail” Award. At a gala evening which saw owners Stuart Hale and Debbie Smith swap their running shoes for Oxfords and Stilettos, the Accelerate team collected their award at the Sheffield Chamber of Commerce & Industry’s annual Business Award Event.

MEADOWHALL EXCELLENCE IN RETAIL SERVICES AWARD

The Award recognises Accelerate’s consistently high standard of customer service; strong financial performance; and product and store innovation through their online store, www.accelerateuk.com, and at their Attercliffe Road store in Sheffield from which they’ve traded for 3 years.

Accelerate achieved approximately 40% sales growth in the last twelve months and they credit this to their belief in community-involvement and customer service.  At a local level, they run the Accelerate Gritstone Series – which brings together seven of the Peak District’s fell races into one series for the year and will also be involved with Sheffield’s Adventure Film Festival being part of the “Running Expert” night line-up. On a national scale Accelerate is an active part of the growing online running community on facebook and twitter. The team at Accelerate is also quick to identify emerging trends in running and are home to the UK’s only Natural Running Centre.  They provide in-store ‘Assessment of Running Gait’ to ensure that each customer leaves with the running shoes right for their running style.

Accelerate MD, Stuart Hale, commented: “We are delighted to receive this award – it’s great to be recognised for excellence in retail. Customer service is at the heart of everything that we do, in store and online. Since we opened our doors on Attercliffe Road in February 2009 we’ve believed that providing excellent service is the way to build our business. We treat our customers – old and new – as we would want to be treated. It’s as simple as asking how their running is going or remembering which event they are training for”.

“Whilst we aim to provide the greatest range and choice of running shoes and equipment ultimately we know that without the right service approach customers won’t return. Our team are all passionate about running, and about Accelerate, and they are all to thank for their contribution in our winning this award”.

ENDS

NOTES TO EDITORS

  • Accelerate is owned by Stuart Hale and Debbie Smith. Both are passionate runners. Stuart has coached to national level and Debbie is one of the UK’s leading female endurance athletes and has completed the notorious Ultra Tour de Mont Blanc.
  • Accelerate provide a full Assessment of Running Gait (assessment of running-style, function and footwork) with every pair of shoes sold in the store.
  • Accelerate sponsor and support Team Accelerate, a UK based international adventure racing team.

The Meadowhall Excellence in Retail Services Award

  • Recognising a retailer who has demonstrated strong financial performance. Product and store innovation and proven high level of customer service.
MEADOWHALL EXCELLENCE IN RETAIL SERVICES AWARD

 

FOR FURTHER INFORMATION AND COMMENT
Contact Stuart Hale:  01142 422569
www.accelerateuk.com
629 Attercliffe Road, Sheffield, S9 3RD

Follow on facebook\accelerateuk and twitter @accelerateuk

About Run Stu

Accelerate Performance and Healthy Run Coaching, Heart rate, Periodisation, Strength & Stability. Business owner @accelerateuk Coach to #TeamAccelerate The open road, fell, moorland and high places. Sunny days, days the wind blows and rain is horizontal - 'You're Alive!' Twitter and Instagram: @RunStuCoach

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  • Accelerate Community - WoodRun, ATR & Juniors, Accelerate Your Speed and Running Past 50. Fun, healthy running groups for everyone. News and updates, plus the Gritstone Series.
  • Accelerate Running Store - News, updates and info from the store. Products, tips and tricks, the latest and the greatest.
  • Guest Blogger - Special Guests who love to run and have something to say. Running, kit and gear, racing and adventures... anything goes, thank goodness!
  • James Kirby - Adventure Sports Photographer and Web Designer
  • Run Stu - Accelerate Performance and Healthy Run Coaching, Heart rate, Periodisation, Strength & Stability. Business owner @accelerateuk Coach to #TeamAccelerate The open road, fell, moorland and high places. Sunny days, days the wind blows and rain is horizontal - 'You're Alive!' Twitter and Instagram: @RunStuCoach
  • Team Accelerate - Is a group of runners supported by Accelerate Running Co, they train hard, race harder but most of all have fun together as a team. They recive support from Scott Running and Inov8 and includes the Hot Flamingos coached group. Anything from kit testing and reviews to race reports and how training sessions have gone.

Accelerate Lifestyle Limited

Accelerate UK: Sheffield and the Peak's Largest dedicated Running Store Road Running, Fell and Trail, along with Adventure Racing are all covered in store. A wide choice of product is backed up with an unprecedented level of experience and running knowledge. At Accelerate we love our running, we would suggest it shows.