24th January 2012
ACCELERATE WIN IN RACE FOR EXCELLENCE
The UK’s Ultimate Urban and Trail Running Store, Accelerate, last week received an “Excellence in Retail” Award. At a gala evening which saw owners Stuart Hale and Debbie Smith swap their running shoes for Oxfords and Stilettos, the Accelerate team collected their award at the Sheffield Chamber of Commerce & Industry’s annual Business Award Event.
The Award recognises Accelerate’s consistently high standard of customer service; strong financial performance; and product and store innovation through their online store, www.accelerateuk.com, and at their Attercliffe Road store in Sheffield from which they’ve traded for 3 years.
Accelerate achieved approximately 40% sales growth in the last twelve months and they credit this to their belief in community-involvement and customer service. At a local level, they run the Accelerate Gritstone Series – which brings together seven of the Peak District’s fell races into one series for the year and will also be involved with Sheffield’s Adventure Film Festival being part of the “Running Expert” night line-up. On a national scale Accelerate is an active part of the growing online running community on facebook and twitter. The team at Accelerate is also quick to identify emerging trends in running and are home to the UK’s only Natural Running Centre. They provide in-store ‘Assessment of Running Gait’ to ensure that each customer leaves with the running shoes right for their running style.
Accelerate MD, Stuart Hale, commented: “We are delighted to receive this award – it’s great to be recognised for excellence in retail. Customer service is at the heart of everything that we do, in store and online. Since we opened our doors on Attercliffe Road in February 2009 we’ve believed that providing excellent service is the way to build our business. We treat our customers – old and new – as we would want to be treated. It’s as simple as asking how their running is going or remembering which event they are training for”.
“Whilst we aim to provide the greatest range and choice of running shoes and equipment ultimately we know that without the right service approach customers won’t return. Our team are all passionate about running, and about Accelerate, and they are all to thank for their contribution in our winning this award”.
NOTES TO EDITORS
- Accelerate is owned by Stuart Hale and Debbie Smith. Both are passionate runners. Stuart has coached to national level and Debbie is one of the UK’s leading female endurance athletes and has completed the notorious Ultra Tour de Mont Blanc.
- Accelerate provide a full Assessment of Running Gait (assessment of running-style, function and footwork) with every pair of shoes sold in the store.
- Accelerate sponsor and support Team Accelerate, a UK based international adventure racing team.
The Meadowhall Excellence in Retail Services Award
- Recognising a retailer who has demonstrated strong financial performance. Product and store innovation and proven high level of customer service.
FOR FURTHER INFORMATION AND COMMENT
Contact Stuart Hale: 01142 422569
629 Attercliffe Road, Sheffield, S9 3RD