About us and our store
Accelerate was conceived from a desire to find one running store where we could shop for everything running. We wanted the best service, knowledge and experience, and a friendly approach to our sport. No one seemed to want to put it all together. So that's where the idea of Accelerate came from. Accelerate began by visiting events with a retail event store and with a website. Eventually the Sheffield store opened it's doors in February 2009.
Accelerate is actively involved in the local running scene and in 2009 began the Gritstone Series - a number of established fell races, bringing them together as one series.
The store grows by recommendation and draws runners from far and wide. We continue to look at ways of offering more. Having teamed up with Holywell Active Health, bio-mechanic assessment, soft tissue therapy treatment and podiatry are now available at Accelerate.
We are the UK's Ultimate Outdoor & Adventure Sports Store
The Team
We run, we adventure race, we coach...
Stuart Hale
Just loves all things running. Coached to national level, written for all the national running magazines, early advocate and writer on heart rate training principals.
Debs Smith
One of a rare breed who never knows when to ‘give in’. National podium finisher in 24hr MTB racing, regular winner in adventure racing and has completed the full Ultra Tour de Mont Blanc.
Chris Hough
Discovered running in his 30s, when dared to try a Cross Country. Has since competed on Road and in Fell runs from 10k to Ultra distance, finishing as first Brit in the Iceland Ultra Marathon 2009. Likes getting dirty.
Adela Carter
Sports scientist by training, sportswoman by passion. Formerly ran fairly short and fairly fast, now cycles slightly further but considerably faster.
Confesses to being a closet geek.
Tom Saville
Always up for a challenge whether further or faster. Has competed for Yorkshire at both Cross Country and Fell running. Placed 3rd in the Junior Uphill Champs and has also already completed his Bob Graham Round at 16.
The Store
Accelerate: Sheffield and the Peak’s Largest dedicated Running Store Road Running, Fell and Trail, along with Adventure Racing are all covered in store. A wide choice of product is backed up with an unprecedented level of experience and running knowledge. At Accelerate we love our running, we would suggest it shows.
With around 2,000sqft of showroom Accelerate offers more than you would expect. The countries largest display of lightweight running back packs through to one of the most complete shoe fitting services you will find. ‘Total Foot Fit’ & Gait Analysis’ takes into account the length, width and shape of your foot. We also look at their alignment and then under video we review how the foot lands, moves and supports at mid-stance and then toe off
A large range of road shoes, for training and racing, is complemented by the areas largest selection of trail and fell shoes. We complement this with kit and gear suitable for high mountain and fell use, including mountain marathons. If you can find the product on this website it is also available in-store and at that price.
Accelerate also boasts:
- The UK's first Natural Running Centre
- An Inov-8 Off Road Running Centre
- A SKINS Compression centre
This is Accelerate, what you see is what you get. Call in, the kettle is on.





